Working for grimes will be the companys chief marketing officer pierre bouvard and vp of social media lori lewis. Westwood one adds nielsens national media impact to its. Westwood one, a division of cumulus media, offers nationally syndicated sports, news, and entertainment audio content to a network of more than 250 million monthly listeners across 8,000 affiliated broadcast radio stations. Previously, pierre was svp of sales for tivo rese read more. That compares with 48% of people who saw ads online and 39% who saw tv ads. Pierre bouvard from cumulus westwood one, july 6, 2018 at 12. Given that lightno tv viewers represent 44% of persons 1849, no advertiser can ignore near half of american consumers.
Those stations are home to events that include the nfl, the masters, and the olympics. In his latest blog post, cumulus mediawestwood one cmo pierre bouvard touts a harris poll online survey of 2,044 americans, commissioned by westwood one, that analyzed online adblocking and what. Former president of sales for arbitron pierre bouvard is named chief marketing officer of cumulus. Pierre bouvard, chief insights officer, cumulus media said shazams audio insights can be an empowering measurement tool for cumulus media, as well as the audio industry. Open cumulus and click on internet under the configuration menu. Pierre bouvard deepdives into harris poll on ad blocking. Microsoft word cumulus appoints pierre bouvard as cmo rel final 03 18 15.
Contact adw software osseven 12 b2350 vosselaar belgium tel. Jul 22, 2016 pierre bouvard, chief insights officer of cumulus media, angled his remarks toward insight gains also, leading to better buyin from advertisers who might not be satisfied with the audience measurement picture now. Cumulus cmls announces that media research, sales and marketing executive pierre bouvard has been appointed to the newly created role of chief marketing officer. If radio is looking for revenue growth in 2020, pierre bouvard says theres an expanding list of sources for new ad buys. Cumulus 5 modified the software core to use an open architecture providing an api to. People get out of bed later if they are sheltering at home, noted pierre bouvard, chief insights officer at cumulus mediawestwood one. You wouldnt know it from all the media coverage focused on streaming video and streaming music, but recent nielsen data shows radio actually has the most reach among american media consumers. A new blog post by cumulus medias pierre bouvard outlines seven. Cumulus appoints pierre bouvard as chief marketing officer.
San francisco 625 market street san francisco, ca 94105 berlin lietzenburger str. Pierre bouvard is chief marketing officer for cumulus media and westwood one. Westwood one selects leadsrx for radio attribution. Westwood one is delivering the audio industrys first. Contact one of the cumulus networks offices including our headquarters in mountain view and other offices in san francisco, sydney and cary. Pierre bouvard chief marketing officer for cumulus media. Here are some key findings from the westwood one and audience insights inc. New reports from nielsen, edison research, and triton. The current beta version of cumulus mx can be downloaded from the cumulus forum. After a decade of pouring dollars into digital, often times with diminishing results, the chief insights officer at cumulus media and westwood one says a reexamination of spending within several major national ad categories has put radio in a good position. Warren copnick sony music entertainment canada, canada. Tra adds accomplished executives to sales and customer.
Cmls announces that media research, sales and marketing executive pierre bouvard has been appointed to the newly created role of chief. At forecast 2020, meet the companies that are ushering in the golden age of radio attribution at a session being led by westwood one and parent cumulus media chief insights officer pierre. A troupe of traditional broadcasters has a message for media buyers. Cumulus top weather sites cumulus software versions. Political campaigns turn to radio to capture voters, notes the times coverage and looks at nielsens latest targeting tools, including nielsen voter ratings, that allow campaigns to access information on. Nielsen and katz radio group sign agreement for nielsens. This article previously appeared on the westwood one blog and is reposted with permission from the author. Pierre bouvard, now the chief insights officer at cumulus media and westwood one, has a long history of gleaning insights from data in the broadcasting industry. The principals of bwg strategy have decades of experience, both in operating technology businesses and in the finance industry. Westwood one, the nationalfacing arm of cumulus media, offers iconic, nationally syndicated sports, news and entertainment content to 245 million listeners each week across an audio network of. The latest from hooks unlimited and our industry partners around the globe.
September 17, 2019 accesswire via comtex americas largest audio broadcast network delivers unprecedented transparency to its advertising clients. There has never been an easier way to manage your customers needs. Copy the files into a new folder inside your cumulus installation folder typically c. Released in 1998, the support of solaris was discounted later. Download the addon file by clicking cumulus weathercloud. Pierre bouvard is chief insights officer at cumulus media. He discusses the adoption of nielsens ppm ratings system, the importance of data to radio advertisers, and the arrival of cumulus. Pierre bouvard speaker bio national association of.
We partner with our customers every step of way to help them build a modern, efficient data center network. He develops targeting and measurement applications for advertisers and. View pierre c bouvard s profile for company associations, background information, and partnerships. Cumulus is americas fastest growing major radio group. See the complete profile on linkedin and discover pierres. They have a proven track record of enabling candid roundtable discussions and converting a conversation into actionable ideas.
Westwood one becomes first national audio platform to select. Here are 7 marketing strategies for an anxietyinducing business. Cumulus erp helps to achieve your goals by offering costeffective and flexible endtoend erp solutions that are powerful yet simple to use. Latest post from cumuluswestwood ones pierre bouvard. The online study surveyed 1,005 americans july 17 to july 20, 2015. Advertisers who seek to influence shoppers who are ready and willing to spend will find them listening to american amfm radio, said pierre bouvard, chief insights officer at cumulus mediawestwood one and author of the report.
Radio listening audiences rebound despite pandemic impact. In this report, hear from notables including wells fargo senior analyst davis hebert, connoisseur medias jeffrey warshaw, entercoms david field, beasleys caroline beasley, cumulus westwood ones pierre bouvard, and. Mar 24, 2015 cumulus media has elevated pierre bouvard to the new role of chief marketing officer. Andy felner people on the move new york business journal. Pierre bouvard western association of broadcasters. Cumulus has tapped media research, sales and marketing executive pierre bouvard to the newly created role of chief marketing officer. He works with brands and agencies to craft targeting and measurement solutions. Jul 28, 2015 of those exposed to radio ads, 52% made a purchase. Cumulus mediawestwood one cmo pierre bouvard crunched the data from yesterdays nielsen q1 2015 total audience report on radio listening net news, 623 and found plenty of positive indicators. Radio groups ally with shazam to develop new audience. Podcast popularity opens important door for radio 09052017 as we head into the podcast upfront, listening is up considerably and brand marketers are beginning to follow directresponse. The study, commissioned by terrestrial broadcasters including cumulus, westwood one, iheartmedia, cbs radio, cox media group, hubbard radio, radio advertising bureau and radio one found media buyers.
Oct 01, 2015 in this report, hear from notables including wells fargo senior analyst davis hebert, connoisseur medias jeffrey warshaw, entercoms david field, beasleys caroline beasley, cumuluswestwood ones pierre bouvard, and cbs news correspondent lara logan. Interview with pierre bouvard of cumulus media and. Bouvard is chief insights officer for cumulus media and westwood one leading advertiser marketing strategy for the media and entertainment company. Pierre bouvard chief insights officer cumulus media westwood. Working for grimes will be the companys chief marketing officer pierre bouvard and. Pierre bouvard, author at westwood one page 3 of 17. Those trips to the store for supplies or food correlate with survey data by. Cumulus media inc cumulus appoints pierre bouvard as. It is an enlightening 4part webinar series that you can watch on demand, on any device. View pierre bouvard s business profile as chief insights officer at cumulus media inc. Pierre bouvard, jonathan stinnett, jesse sugarman, simon cachera, amanda tonkin and susanne crooy are also on the move. Westwood one is the first national audio platform to use leadsrx attribution software to provide.
Your perception of audio streaming audiences is skewed, according to a study by advertiser perceptions released tuesday. Leading advertising analytics company appoints pierre bouvard, svp of media sales, kelly mead, vp of advertiser sales, and. Westwood one selects leadsrx attribution for multitouch. Advertisers have told us for years that their site traffic explodes when they advertise on radio, said westwood one and cumulus chief insights officer pierre bouvard. Cumulus fuses the straightforward simplicity and social aspects of consumer applications with the business process optimization of conventional crm. Ahead of an internal webconference with employees tomorrow, cumulus media ceo mary berner has made a few new appointments.
In his new post, bouvard will lead the marketing strategy for the media and entertainment company, including both its local and national brands. The leadsrx impartial multi touch marketing attribution software allows for deep data. Terrestrial broadcasters downplay size of streaming audiences. Podcast popularity opens important door for radio 09052017.
Pierre bouvard chief insights officer cumulus media. The secret to growing site traffic and search volume blog by pierre bouvard july 8, 2019. Shazams audio insights can be an empowering measurement tool for cumulus media, as well as the audio industry, said bouvard. Westwood one has chosen to partner with leadsrx to power westwood ones attribution measurement as the first national audio platform to use leadsrx attribution software to provide a comprehensive, quantitative analysis of how audio advertising drives advertiser search and site traffic. The leadsrx impartial multitouch marketing attribution software allows for deep data. Pierre is chief insights officer for cumulus media and westwood one.
Portland, or accesswire september 17, 2019 today, leadsrx announced that westwood one. Pierre bouvard, chief insights officer, cumulus westwood one. After the acquisition of this activity by pythagoras bvba, adw software conceived and designed mycumulus. Tra adds accomplished executives to sales and customer relationship team. Please follow the setup instructions in the sections below to have cumulus upload your cutags. He develops media and marketing insights to support the. Cumulus 4 was the first version that was networkready, and was available for macintosh, windows and unix operating systems allowing for crossplatform file sharing. Hd radio indash displays provide a major opportunity for fm radio advertisers, stresses pierre bouvard, chief insights officer at cumulus and westwood one, in a post on the companys everybodys listening blog.
Dancing on cumulus grave as my plane landed in atlanta for the radio show, i checked my email and saw the breaking news from our own radio ink that lew and john dickey had been ousted from their positions at cumulus, though lew remains vice chairman. Dec 09, 2019 westwood one, a division of cumulus media, offers nationally syndicated sports, news, and entertainment audio content to a network of more than 250 million monthly listeners across 8,000 affiliated broadcast radio stations. Chief marketing officer pierre bouvard and vpsocial media lori lewis will now reported to grimes. Atlanta, march 18, 2015 globe newswire cumulus nasdaq. The latest blog post by cumulus and westwood one cmo pierre bouvard looks at how political campaigns are using radio to target voters. And now advertisers also have the opportunity to provide messaging and visuals for consumers at the wheelsimply by employing hd radio image integration software. Cumulus crm is a completely transformed, individualized crm user experience that is immersive, engaging and intuitive. Radio ads paired with visuals in the car amplify impact. Radio consultant holland cooke reports from the 2015 nab radio show in atlanta today with a focus on the business of the business. Bouvard will develop targeting applications for advertisers and agencies across cumulus and westwood ones 193 million weekly listener footprint. Pierre works with brands and agencies to craft targeting and measurement solutions.
Pierre bouvard is chief insights officer at cumulus media westwood one. A major finding from nielsens portable people meter data is the significant resurgence of crucial weekend listening which occurs as americans run errands and shop, bouvard said. Cumulus on premise digital asset management is the original dam solution with 30 years of experience for 2,500 customers. In a recent blog, why its harder to reach consumers with tv ads and how radio can make your tv better, pierre bouvard, cmo of cumulus mediawestwood one, lists a number of reasons as to why this is, including the emergence of streaming services like netflix, shifts away from prime time viewing, and the drop of younger viewers watching.
Sislen sizzles on the radio ink facecbook live show. A major new study of nielsen audio portable people meter ppm tm data reveals that nearly twothirds of radio station listening occasions consist of listeners turning on a station and end with them turning off a station, as opposed to switching in from and switching out to other stations. Dec 16, 2015 as part of her memo to cumulus media staff of suzanne grimes new role, ceo mary berner also explained some of the other changes atop the corporate structure at the company. Westwood one using leadsrx software for attribution. Pierre bouvard 2019 radio show september 2426 dallas.
View pierre bouvards profile on linkedin, the worlds largest professional community. Countless integrations available the restful cumulus api enables integration with virtually any business software pim, erp and other systems. As part of her memo to cumulus media staff of suzanne grimes new role, ceo mary berner also explained some of the other changes atop the corporate structure at the company. The numbers come from a harris poll of 2,044 americans, conducted in september 2015, and the survey found that a surprising oneinfour 24% americans currently use adblocking software. Cumulus enterprise resource planning erp software provides you with powerful functionality to springboard your business to the next level. Pierre bouvard cumulus announces that media research, sales and marketing executive pierre bouvard has been appointed to the newly creat.
Cumuluswestwood one chief marketing officer pierre bouvard posted in a new blog, pandoras cfo is wrong. Coronavirus edison research infinite dial nielsen share of ear triton digital trusted personalities during these times of. Jeffrey yachmetz people on the move new york business journal. Atlanta, march 18, 2015 cumulus announces that media research, sales and marketing executive pierre bouvard has been appointed to the newly created role of chief marketing officer. Previous article tommy and kelly show joins united stations. Check out all the ways we support you on the way from gss, to tech docs and more. Bouvard is chief insights officer for cumulus media and westwood one. Amfm radios daytime presence is definitely getting more attention, says pierre bouvard, chief insights officer at cumulus media, which operates the westwood one radio network. Pierre bouvard, chief insights officer, cumulus mediawestwood one gary getto, presidentfounder, advertising benchmark index abx tony hereau, vpcross platform insights, nielsen jeff keenan, cofoundersvp of media attribution, leadsrx tom webster, senior vice president, edison research. Pierre bouvard is chief insights officer for cumulus media and westwood one. Pierre bouvard, chief insights officer of cumulus media, angled his remarks toward insight gains also, leading to better buyin from advertisers who might not be satisfied with the audience measurement picture now. Hd radio indash displays provide a major opportunity for fm radio advertisers, stresses pierre bouvard, chief insights officer at cumulus and westwood one, in a post on the. Bouvard, who had been a media research, sales and marketing executive, will oversee marketing strategy for the.
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